Challenge

Demand IQ, a B2B SaaS startup focused on helping solar companies sell more through an online conversational AI, faced a significant challenge during a major slowdown in the solar industry. Despite their innovative product, they struggled to generate inbound leads.

Solution

Fresh Brand Voice: Added a fresh new tone to the brand to capture users' attention, resulting in consistently high email open rates and recognizable content.

Refreshed Digital Content Across All Verticals: We took a three-pronged approach to Demand IQ’s content by launching a new product-focused blog called community hub, a case study library to share wins, and a newsletter to bolster Demand IQ’s position as a thought leader in the clean tech space.

Product Email Campaign: Crafted a new product-focused email series highlighted new capabilities of their conversational AI to showcase continuous innovation and added value.

Implementation

"Watts New" Newsletter:

• Designed an engaging and informative solar industry newsletter.

• Distributed regularly to keep clients and prospects engaged and informed.

Product Email Campaign:

• Developed a series of emails highlighting the latest product features and capabilities.

• Achieved a consistent 55%+ open rate on marketing emails.

Community Hub Blog and Case Study Library:

• Created a dedicated section on the website for blogs and case studies.

• Regularly updated with success stories and industry insights to prove the product’s value.

Impact

Increased Inbound Leads: Achieved a 111% increase in inbound leads despite the industry slowdown.

High Email Open Rates: Consistently saw a 55%+ open rate on emails, indicating strong user engagement.